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Management

Public Relations Foundation Course

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Instructor

Akshay Prasad Datar

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Instructor

Akshay Datar

Course Overview

A public relations course is designed to provide students with a comprehensive understanding of the principles and practices of public relations. It equips individuals with the skills and knowledge necessary to effectively manage communication and build mutually beneficial relationships between organizations and their target audiences. Whether pursued as part of a degree program or as a standalone course, studying public relations offers valuable insights into the field and prepares students for a range of career opportunities.

What You'll Learn?

  • Here are some key aspects typically covered in a public relations course:
  • Introduction to Public Relations: The course begins by introducing students to the concept, history, and evolution of public relations. It explores the role of PR in shaping public perception, managing reputation, and enhancing organizational communication.
  • Strategic Communication: Students learn how to develop strategic communication plans to achieve organizational goals. This involves identifying target audiences, crafting key messages, selecting appropriate communication channels, and evaluating campaign effectiveness.
  • Media Relations: Public relations often involves working with the media to disseminate information and manage public perception. Students learn how to create effective press releases, build relationships with journalists, handle media interviews, and navigate crisis communication situations.
  • Digital PR and Social Media: With the increasing influence of digital platforms, understanding how to leverage social media and online tools for effective PR is essential. Students explore strategies for managing online reputation, engaging with audiences on various platforms, and utilizing digital analytics for data-driven decision-making.
  • Stakeholder Engagement: Building positive relationships with stakeholders is crucial for any organization. Students learn about stakeholder analysis, engagement strategies, and the importance of maintaining ethical and responsible practices in PR.
  • Event Planning and Management: Public relations often involves organizing events and managing their logistics. Students learn how to plan, promote, and execute successful events that align with organizational objectives and target specific audiences.
  • Crisis Communication: Handling crises is a critical aspect of public relations. Students gain insights into crisis communication strategies, including pre-crisis planning, effective crisis response, and reputation management in the aftermath of a crisis.
  • Measurement and Evaluation: Measuring the impact of PR efforts is essential for demonstrating value and informing future strategies. Students learn about various measurement techniques, such as media monitoring, surveys, and data analysis, to evaluate the success of PR campaigns.
  • Ethics and Professionalism: Public relations professionals must adhere to ethical standards and maintain professionalism in their practice. Students explore ethical dilemmas and learn how to make responsible decisions while representing organizations and communicating with diverse audiences.
  • Throughout the course, students may engage in practical exercises, case studies, and group projects to apply their learning in real-world scenarios. Guest lectures by industry professionals and field visits to PR agencies or organizations further enhance the practical relevance of the course.
  • Completing a public relations course can open up a range of career opportunities, such as public relations specialist, communications coordinator, media relations manager, social media strategist, event planner, or corporate spokesperson. It also provides a solid foundation for those interested in pursuing advanced studies or specializing in specific areas of public relations, such as crisis communication, corporate social responsibility, or international PR.

Course Content

Original price was: ₹500.00.Current price is: ₹300.00.
  • Course Level Experts
  • Lessons 31
  • Additional Resource 0
  • Last Update December 31, 2023